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Collision of Chinese and foreign creativity, Ningbo Cultural Expo is more popular

Time:

2021-09-15

Beijing, Nanjing, Wuhan, Chengdu, Guiyang, Shenyang, Zhuhai... came to the City Cultural and Creative Museum, and nearly 30 key cities across the country "grouped" to appear, which mirrored the International Cultural and Creative Museum. For this cultural expo, each city brought its most representative cultural and creative enterprises, institutions and cultural and creative products.

Collision of Chinese and foreign creativity, Ningbo Cultural Expo is more popular

In the Chengdu exhibition area, the reporter saw interesting Chengdu Shanshui Panda Gaiwan, Kou Daxiang Douban Gift Box, as well as innovative music derivatives such as "Panda Record Player" and "I Love Chengdu" series of CD chocolates independently developed and designed. The Chengdu exhibition area takes Chengdu characteristics such as "panda" and "spicy" as the core design elements, creating the "cutest" exhibition area, which is very down-to-earth. Zhangzhou, Fujian, which participated in the exhibition for the first time, took the daffodil element as the theme, and brought special products such as dragon man guqin production, Zhangzhou woodblock New Year pictures, Baishui tribute cake, and Dongmei cake. Ningbo Cultural Expo. The Yanbian Korean Autonomous Prefecture in Jilin and the Buyi and Miao Autonomous Prefecture in Qianxinan, Guizhou also organized large-scale cultural and creative enterprises and products to participate in the exhibition: Yanbian exhibited Songhua stone handicrafts, Korean unique iron handicrafts, and Folklore performances were carried out on the spot; Southwest Guizhou exhibited cultural and creative products full of southwestern style, such as ethnic costumes, straw handicrafts, plant-dyed scarves, and bags. In just three days, the ethnic characteristic products of the two places were sold out, fully reflecting the role of "targeted poverty alleviation by cultural industry".

In recent years, more and more cities have begun to pay attention to the role of cultural and creative products in enhancing urban soft power and promoting economic development. The combination of cultural creativity and landscapes, food and handicrafts full of regional characteristics has resulted in unique cultural and creative products, which have become a new business card representing the image of the city. The Ningbo Cultural Expo provided a platform for more than 30 important cities in the Yangtze River Economic Belt and the coastal economic belt to communicate, and also showed the potential value of cultural and creative products to more people.